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Charlotte's Web Names Jade Proudman Global Brand Ambassador

January 27, 2022

DENVER and LONDON, Jan. 27, 2022 /CNW/ - (TSX: CWEB) (OTCQX: CWBHF) Charlotte's Web Holdings, Inc. ("Charlotte's Web," or the "Company"), the market leader in full spectrum cannabidiol ("CBD") hemp extract wellness products, has named Jade Proudman, the Chief Executive Officer of Savage Cabbage, one of the oldest and most trusted CBD companies in the UK, as a Global Brand Ambassador for Charlotte's Web. 

As the founder and CEO of London-based Savage Cabbage, Jade Proudman has become one of the UK's leading CBD advocates, serving an established customer base of over 9,000 wellness seekers in over 44 countries around the world, recently expanding further within Europe.

Mrs. Proudman credits Charlotte's Web with "saving her life" and has been helping others access the benefits of cannabinoid therapy through her work ever since. "I really credit Joel Stanley and the brothers with everything. They've transformed so many lives through these products and I just want to help carry the torch as we educate the world on the benefits of cannabinoid therapy to live a better life through nature," said Mrs. Proudman.

Savage Cabbage is a Member of EIHA (European Industrial Hemp Association) and has been the official UK distributor of world-famous Charlotte's Web hemp CBD oil since 2016. Savage Cabbage has been an advocate of whole plant, full spectrum products that contain all the beneficial compounds that exist in the hemp plant as well as CBD. Savage Cabbage distributes Charlotte's Web full spectrum CBD oils in the UK in alignment with its three founding pillars: Quality, Consistency and Reliability. 

"For over six years, Jade has relentlessly focused on helping consumers in the UK and across Europe access the power of Charlotte's Web. She has been a sister in this focus, and I can think of no better person to support our brands around the world than Jade," said Charlotte's Web CEO, Jacques Tortoroli. "We are delighted to have Jade Proudman as the face of the brand in the UK and Europe while she continues her work united with the mission of the Stanley Brothers; providing access to cannabinoid therapy for all that need it."

Charlotte's Web was founded by the seven Stanley Brothers in 2013 when they famously developed a unique CBD hemp extract to help a little girl (Charlotte Figi) in need, and forever changed global perceptions around the wellness benefits of hemp.  With its storied origins, Colorado-based Charlotte's Web is widely recognized around the world as "The World's Most Trusted Hemp Extract".

About Savage Cabbage
A trusted provider of hemp, health and wellness, Savage Cabbage CBD is one of the oldest CBD companies in the UK.  Savage Cabbage offers full spectrum hemp oils containing a full array of CBD and other beneficial hemp compounds to offer the Entourage Effect and offer one of the best value full spectrum CBD oils in the UK.

About Charlotte's Web Holdings, Inc.
Charlotte's Web Holdings, Inc. (TSX: CWEB) (OTCQX: CWBHF), a Certified B Corporation headquartered in Denver, is the market leader in innovative hemp extract wellness products under a family of brands which includes Charlotte's Web™, CBD Medic™, CBD Clinic™, and Harmony Hemp™. Charlotte's Web branded premium quality products start with proprietary hemp genetics that are 100-percent American farm grown and manufactured into hemp extracts containing naturally occurring phytocannabinoids including cannabidiol ("CBD"), CBC, CBG, terpenes, flavonoids, and other beneficial hemp compounds. The Company's CW Labs R&D division, advances hemp science at two centers of excellence in Louisville, Colorado, and the Hauptmann Woodward Research Institute at the University at Buffalo, part of the State University of New York (SUNY) network. Charlotte's Web product categories include full-spectrum hemp CBD oil tinctures (liquid products), CBD gummies (sleep, stress, exercise recovery), CBD capsules, CBD topical creams and lotions, as well as CBD pet products for dogs.  Through its vertically integrated business model, Charlotte's Web maintains stringent control over product quality and consistency. Charlotte's Web products are distributed to more than 14,000 retail, over 8,000 health care practitioners, and online through the Company's website at www.CharlottesWeb.com.

Charlotte's Web is a science-driven and a socially and environmentally conscious company. It is committed to using business as a force for good and a catalyst for innovation. Charlotte's Web donates a portion of its pre-tax earnings to numerous charitable organizations in support of the greater good.

Charlotte's Web was founded by the seven Stanley Brothers with a mission to unleash the healing powers of botanicals through compassion and science, benefiting the planet and all who live upon it.  Charlotte's Web is a socially and environmentally conscious company and is committed to using business as a force for good and a catalyst for innovation. The Company weighs sound business decisions with consideration for how its efforts affect employees, customers, the environment, and diverse communities. The rate the Company pays for agricultural products reflects a fair and sustainable rate driving higher quality yield, encouraging regenerative farming practices, and supporting U.S. farming communities. Management believes that its socially oriented and environmentally responsible actions have a positive impact on its customers, suppliers, employees and stakeholders. Charlotte's Web donates a portion of its pre-tax earnings to charitable organizations.

Forward-Looking Information

Certain information in this news release constitutes forward-looking statements and forward-looking information (collectively, ‎‎"forward-looking information"). In some cases, but not necessarily in all cases, forward looking information can be identified by the ‎use of forward-looking terminology such as "plans", "targets", "expects" or "does not expect", "is expected", "an opportunity exists", ‎‎"is positioned", "estimates", "intends", "assumes", "anticipates" or "does not anticipate" or "believes", or variations of such words and ‎phrases or state that certain actions, events or results "may", "could", "would", "might", "will" or "will be taken", "occur" or "be ‎achieved". In addition, any statements that refer to expectations, projections or other characterizations of future events or ‎circumstances contain forward-looking information. ‎Specifically, this news release contains forward-looking information relating to the Company's expansion activities and growth strategy; the Company's expectations regarding future cash flow and its financial position; the results of cost saving efforts; the impact and results of the Company's reorganization; market share expectations; and impacts of regulatory changes.

Statements containing forward-looking information are not historical facts but instead represent management's current ‎expectations, estimates and projections regarding the future of our business, future plans, strategies, projections, anticipated events ‎and trends, the economy and other future conditions. Forward-looking information is necessarily based on a number of opinions, ‎assumptions and estimates that, while considered reasonable by the Company as of the date of this news release, are subject to ‎known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, level of activity, ‎performance or achievements to be materially different from those expressed or implied by such forward-looking information. Important factors that could cause actual results and financial condition to differ materially from those indicated in the forward-looking information include, among others, economic and financial conditions, consumer trends, supply assumptions and the factors discussed throughout the "Risk Factors" section of the Company's most recently filed annual information form available on www.SEDAR.com and in the Company's most recently filed Form 10, as amended, and other filings with the Securities and Exchange Commission available on www.SEC.gov. Except as required by applicable securities laws, the Company undertakes no obligation to publicly update any forward-looking information, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

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SOURCE Charlotte's Web Holdings, Inc.

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