Board of Directors

Joel Stanley, Co-Founder and Chairman of our board of directors

Joel Stanley is the former CEO and current Chairman of the Board of Charlotte’s Web Holdings, Inc. He has served as the Company’s Chairman since its inception in 2013. Mr. Stanley is an entrepreneur having started several small businesses in his career, with the most notable being Stanley Brothers, Inc. (Charlotte’s Web). In addition to his multiple business activities, Mr. Stanley is considered to be one of the most knowledgeable and well-known professionals in the cannabis industry, both domestically and internationally. He has also been very active at the legislative level educating state and federal officials on the virtues of the cannabis plant and its benefits to society.

Jared Stanley, Co-Founder, Chief Cultivation Officer and Director

Jared Stanley is the Company’s Chief Cultivation Officer and has served as a Director of the Company since its inception in 2013. Jared graduated from Colorado State University with a degree in Applied Human Sciences with a concentration in Construction Management. Since 2014, Jared and his brothers have built the extensive cultivation operations of the Company with locations in three states. Mr. Stanley also plays an active role outside of the Company promoting its products and technologies at public events around the world. He also plays a significant role in the Company’s legislative activities at the state and federal level.

Deanie Elsner, Chief Executive Officer

Deanie Elsner is the former President of U.S. Snacks division at Kellogg Company with more than 25 years of diverse consumer packaged goods (“CPG”) experience across both business and marketing leadership roles in domestic and international markets. A talented marketer, she is widely recognized for driving business results by building brands through infrastructure, innovation, culture and talent.

Previously, Ms. Elsner served as President of Kellogg's $3B Snack Business Unit, the largest business unit in the Kellogg Global portfolio, where she transformed that business by leading the exit out of the direct store delivery distribution system, established a portfolio investment strategy and shifted to occasion-based marketing. Prior to joining the Kellogg Company, she served more than 20 years in various leadership roles at the Kraft Foods Company including Executive Vice President and Chief Marketing Officer, where she was named by Forbes as one of the 50 Most Influential Global CMOs. Ms. Elsner is credited for successfully launching over $650MM Net Revenue in innovation including, MiO Water Enhancers, Gevalia Café, Keurig compatible Coffee Pods and specialty beverages. Her experience also includes sales roles at Procter & Gamble and Johnson & Johnson.

John Held, Independent Director

Mr. Held is a legal executive with extensive expertise in mergers and acquisitions, corporate and securities laws and corporate governance. Mr. Held currently serves as Executive Vice President, General Counsel and Secretary of Omega Protein Corporation, a nutritional specialty oils and proteins products company, and has served in those positions since June 2006. Mr. Held has also served as General Counsel and various other positions with Omega Protein since 2000. In 2014, Mr. Held founded The Byzantium Group, a private security and investigations firm where he served as Chairman of the Board. In 1999, Mr. Held was a co-founder of Red Hawk Industries, a consolidator of the bank equipment services industry. In 1995, Mr. Held was a key founding team member of American Residential Services, a consolidator of the air conditioning, plumbing and electrical services industries. Prior thereto, Mr. Held practiced corporate and securities law with a large international law firm. Mr. Held holds a B.A. in Economics and International Relations from Bucknell University and a Juris Doctor degree from Cornell Law School.

William West, Independent Director

Mr. West is a strategic finance and operations executive with extensive experience with large scale, multi-national businesses. Mr. West began his career in business finance, venture capital, and management consulting. Thereafter, Mr. West held numerous roles with HID Corporation, a global leader in security identity solutions. While at HID, Mr. West rose to serve as HID’s Senior Vice President and Global Chief Financial Officer. In this role, Mr. West grew the business 300% to $900M in 6 years through strong organic development and numerous acquisitions. Mr. West then co-founded and served as Chief Financial Officer and Chief Operating Officer of ACRE, LLC. In four years, Mr. West grew ACRE into a global player in security and identity access control solution through strategic domestic and international mergers and acquisitions, creating more than $350MM in equity value. Currently, Mr. West serves as Co-Founder and President of Tesseract Medical Research, a California based life sciences company focused on novel drug delivery systems. Mr. West holds an undergraduate degree from Harvard University, as well as an MBA with emphasis on international finance, from Harvard Business School.

Shane Hoyne, Independent Director

Mr. Hoyne is a marketing executive with extensive experience leading marketing and strategy for well-known global brands. Mr. Hoyne began his career in marketing with Grants of Ireland, an Irish producer of wines and spirits. Thereafter, Mr. Hoyne held various marketing and communications positions with The Heineken Company, including serving as the company’s Senior Brand Director for the United States Market. Mr. Hoyne then served as Global Brand Director for William Grant & Sons, the world’s third largest producer of Scotch whiskey, which produces beverages under brands including Glenfiddich, Grant's, Balvenie, Kininvie, Monkey Shoulder, Tullamore Dew and Hendrick's Gin. Mr. Hoyne later served as Chief Marketing Officer – Europe for Bacardi. Currently, Mr. Hoyne serves as Chief Marketing Officer of Quintessential Brands Group, a London based producer and global distributor of spirits. Mr. Hoyne holds an undergraduate degree from Trinity College Dublin as well as an MBA from the University of Strathclyde Business School.

Jacques Tortoroli, Independent Director

Mr. Tortoroli brings extensive experience in international finance and operations the Board of Charlotte’s Web. He was formerly Chief Administration Officer of Bacardi Limited, the largest privately held spirits company in the world, responsible for global finance, operations, information technology and real estate. Mr. Tortoroli also spent more than a decade at multinational entertainment company Viacom, Inc., most recently serving as both Executive Vice President of Finance for Viacom and as EVP and Chief Financial Officer for Viacom Media Networks (formerly MTV Networks). He serves on the Compensation and Audit Committees of Charlotte’s Web Holdings, Inc.

Jean Birch, Independent Director

Jean Birch is a veteran C-level operating executive with deep experience in the consumer sector as well as being a seasoned independent public company director. Ms. Birch brings more than 20 years of consumer retail experience running large restaurant companies where she consistently delivered exceptional results. She spent over 12 years with YUM Brands (Pizza Hut, Taco Bell) primarily in operating roles before becoming President of Corner Bakery Café for 2 years and then President of Macaroni Grill for 3 years. Her last operating role was with IHOP Restaurants where she was responsible for creating a new culinary strategy balancing the brand’s legacy with health and wellness trends, developing customer engaging and margin enhancing social/digital marketing tools and launching new growth platforms in CPG and international. Ms. Birch’s public company director service currently includes seats on the boards of Jack in the Box, Forrester Research and CorePoint Lodging, Inc.