CWB

Our Company

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Charlotte’s Web, founded by the Stanley Brothers, is an industry-leading pioneer creating whole-plant hemp health supplements. A vertically integrated company, every step of the process is overseen to ensure the highest quality, from seed to self.

Charlotte's Web's mission  is to unleash the healing powers of botanicals with compassion and science, benefitting the planet and all who live upon it. We do this by responsibly growing our proprietary non-GMO hemp genetics on family farms that are made into premium, full-spectrum phytocannabinoid health and wellness products. Charlotte’s Web is manufactured in America's first "hemp-only" NSF cGMP (Good Manufacturing Practices) registered facility for dietary supplements.

CHARLOTTE’S WEB HISTORY

2011

Proprietary Hemp

Stanley Brothers develop proprietary hemp genetics that would later become the basis of Charlotte's Web products.

2012

Enter Charlotte Figi

Charlotte’s mother Paige Figi contacts the SB looking for non-intoxicating natural alternative for her 5 year old daughter.

2013

Global Media Explosion

Dr. Sanjay Gupta, Chief Medical Correspondant, CNN meets Charlotte and other families and famously changes his opinion; reversing and speaking in favor of Charlotte's Web and the inherent benefits of cannabinoids. Other media outlets follow suit and CW becomes an internationally recognized brand.

2014

A New Age of Hemp

US Farm Bill Sc 7606 defines industrial hemp as containing less than 0.3% THC. The Colorado dept. of Agriculture tests and licenses CW as industrial hemp thus allowing for its mass cultivation in the US.

2015

Charlotte's First Day

Charlotte goes to school for the very first time ever.

2016

Company Growth

CW launches new products, new brand.packaging and a new website. New hires and expanded departments help maximize production.

2018

Charlotte's Web IPO

CW closes their Initial Public Offering and lists on the Canadian Stock Exchange. The first long-form prospectus offering for a US cannabidiol company.

2019

Company Growth

CW sales grow to $95M with distribution through 10,000 retail doors

2020

Market Leadership

CW acquires Abacus Health, leader in over-the-counter CBD topical products, resulting in 35% market share of U.S food and drug mass retail channel and more than 21,000 unique retail doors combined.

2021

Expansion

CW expands into Canada. Secures a strategic purchase option on Stanley Brothers Cannabis business in the USA when federally permissible. 

2022

Official CBD of MLB

First ever CBD sponsorship for a major sports league established as Charlotte's Web becomes the Offical CBD of Major League Baseball. 

CHARLOTTE’S WEB TODAY

The Charlotte's Web purpose is simple -- to pioneer a better future for those seeking peace - in mind, body and soul.

To that end, our mission remains at the core of everything we do: improve lives, naturally.

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CHARLOTTE’S WEB TODAY

eCommerce contributed

66%

to revenue in 2022

Revenue of $74.1 million in 2022 with $67.0 cash Dec 31, 2022

Gross profit of

$43 million

in 2022

Adj gross profit as a percent of revenue was 58% in 2022

 
New Int'l Sales

expected for 2023

Launching in Canada through manufacturing and distribution partnership with Tilray.

Hemp extract products derived from Charlotte's Web flagship patented hemp cultivars grown in Canada.

180

Employees

Balanced workforce achieved to support a return to positive cashflow.

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STANLEY BROTHERS

The Stanley brothers from Colorado - Joel, Jesse, Jared, Josh, Jordan, Jon, and Austin – have tapped into their rugged roots and connection to botanical medicine to become pioneers and leaders in the cannabis industry.

The brothers have helped to transform laws and thousands of lives through their social enterprise companies that dive into uncharted territories of plant-based science and health.

Their groundbreaking innovation, Charlotte’s Web, is named for little Charlotte Figi, whose remarkable story with the brothers received global media recognition.

As their journey continues, the brothers are collaborating with prestigious research institutions, thought-leaders, non-profits, and governments to advance cannabinoid research, policy and education.

Charlotte’s Web Products

OLIVE OIL

Olive Oil
  • 17MG CBD per 1ML
  • 30ML and 100ML sizes
Olive Oil
  • Original Formula 50MG CBD per 1ML
  • 30ML and 100ML sizes

MINT CHOCOLATE

Mint chocolate
  • 17MG CBD per 1ML
  • 30ML and 100ML sizes
Mint chocolate
  • Original Formula 50MG CBD per 1ML
  • 30ML and 100ML sizes
Mint chocolate
  • 60MG CBD per 1ML
  • 30ML size

Orange Blossom

Orange Blossom
  • 17MG CBD per 1ML
  • 30ML size
Orange Blossom
  • 60MG CBD per 1ML
  • 30ML size

Lemon Twist

Lemon Twist
  • 17MG CBD per 1ML
  • 30ML size
Lemon Twist
  • 60MG CBD per 1ML
  • 30ML size

Liquid Capsules

Liquid Capsules
  • 15MG CBD Oil Liquid Capsules
  • 30, 60 and 90 Counts
Liquid Capsules
  • 25MG CBD Oil Liquid Capsules
  • 30, 60 and 90 Counts

CBD Gummies

CBD Gummies
  • CBD Sleep Gummies
CBD Gummies
  • CBD Recovery Gummies
CBD Gummies
  • CBD Calm Gummies
CBD Gummies
  • CBD Daily Wellness Gummies
CBD Gummies
  • CBD Immunity Gummies

Topicals

Topicals
  • Hemp Infused Balm
  • 0.5oz and 1.5oz
Topicals
  • Cream
  • 1oz and 2.5oz
Topicals
  • Balm Stick Beauty 1.75oz
Topicals
  • Cooling Gel Beauty 1.7oz
Topicals
  • Roll On Beauty 34oz Peppermint

THC Free product

THC Free
  • 25MG THC Free Tincture: Mint Chocolate
  • 10ML or 25ML
THC Free
  • 25MG THC Free CBD Gummies

Pet Products

Pet Products

  • Skin Health & Allergy Support for Dogs: Chicken Flavored
  • 30 and 60 count sizes
Pet Products
  • Calming Full Spectrum Hemp Extract Chews for Dogs: Chicken Flavored
  • 30 and 60 count sizes
Pet Products
  • Hip & Joint Full Spectrum Hemp Extract Chews for Dogs: Chicken Flavored
  • 30 and 60 count sizes
Pet Products
  • 17mg CBD/1ML Full Spectrum Hemp Extract Drops for Dogs: Unflavored
  • 30ML and 100 ML sizes
Pet Products
  • 17mg CBD/1mL Full Spectrum Hemp Extract Drops for Dogs: Chicken Flavor
  • 30ML and 100 ML sizes

Media Mentions

60 Minutes
Cosmopolitan
USA Today
WSJ
BuzzFeed
The New York Times
Forbes
Dateline
The Huffington Post
The View
Well Good
The Washington Post
Allure
TimeInc
Today
mindbodygreen
Popsugar
CNN
People
Elle Magazine