Management Team

Jacques Tortoroli, Chief Executive Officer

Mr. Tortoroli is the Chief Executive Officer of Charlotte's Web. He joined the Company’s Board of Directors on November 14, 2019. From November 2014 to September 2020, Mr. ‎Tortoroli served as the President of Bacardi International Limited and Chief Financial Officer and Chief ‎Administrative Officer at Bacardi Ltd, the world’s largest privately-held spirits company, where he was responsible ‎for the company’s finance, strategy, operations, e-commerce, innovation, data insights, and global supply chain. In ‎October 2019, Mr. Tortoroli was named the Executive in Residence and Vice President of Institutional ‎Advancement and Student Career Services at St. Thomas Aquinas College. Since 2021, Mr. Tortoroli has served as ‎a member of the Board of Directors of AJNA BioSciences, a botanical drug development company. He is also ‎Chair of the Board and Advisor to the Chief Executive Officer of Gameday Gateway, a certified Women’s ‎Business Enterprise. Mr. Tortoroli holds a bachelor’s degree in Accounting from St. Francis College in Brooklyn, ‎New York, and he is a CPA.‎

Wessel Booysen, Chief Financial & Operating Officer

Mr. Booysen joined the Company in June, 2021. Mr. Booysen has a proven track record for executing transformative growth strategies over two ‎decades of global executive leadership experience in international finance, operations, and strategic mergers and ‎acquisitions with both public and private companies. Previously, Mr. Booysen was with Molson Coors from 2009 ‎until May 2020, where he most recently served as Chief Executive Officer and Managing Director, Asia Pacific and ‎Africa from May 2018 to May 2020. Prior to that he undertook significantly increasing leadership roles at Molson ‎Coors, serving a Vice President and Chief Financial Officer, Central/South America, Asia Pacific, Europe, Africa, ‎from 2013 to May 2018, and in various global finance roles. Mr. Booysen also spent 10 years at Deloitte LLP in ‎Assurance and Advisory, overseeing audits, mergers and acquisitions, business transformation, public offerings and ‎SEC reporting while based in Africa, Europe and the US. He is a Chartered Accountant and CPA. Mr. Booysen ‎holds undergraduate and post graduate bachelor's degrees in Accounting and Finance from the University of Johannesburg.

Jared Stanley, Chief Cultivation and Innovation Officer

Jared Stanley is the Company’s Chief Cultivation & Innovation Officer and has served with the Company since its inception in 2013. Jared graduated from Colorado State University with a degree in Applied Human Sciences with a concentration in Construction Management. Since 2014, Jared and his brothers have built the extensive cultivation operations of the Company with locations in three states. Mr. Stanley also plays an active role outside of the Company promoting its products and technologies at public events around the world. He also plays a significant role in the Company’s legislative activities at the state and federal level.

Tony True, Chief Customer Officer

Mr. True has served as the Chief Customer Officer of the Company since July 16, 2019. From April 2017 until he ‎joined the Company, Mr. True was the Executive Vice President, Sales of Pharmavite LLC. At Pharmavite, Mr. ‎True led the sales organization, including strategic insights, customer relationships, sales planning and forecasting, ‎retail execution, customer development, and organizational planning. From March 2014 to April 2017, Mr. True ‎served in roles of increasing leadership at Kellogg Company, rising to Senior Vice President West Region. Mr. True ‎brings nearly 30 years of sales leadership experience at top healthcare and consumer packaged goods companies, ‎including Kellogg Company, PepsiCo, Inc., and McNeil Consumer Healthcare. Mr. True holds a bachelor’s degree ‎from William Jewell College in Business and an M.B.A. from St. Louis University.‎

Stephen Rogers, Senior Vice President, General Counsel and Corporate Secretary

On September 24, 2021, Mr. Rogers joined the Company as its Senior Vice President, General Counsel and ‎Corporate Secretary. Since 2016, Mr. Rogers has served as a legal and business consultant at Rogers Consulting ‎LLC, acting as an independent consultant for companies focusing on international transaction and SEC matters. ‎While at Rogers Consulting LLC, Mr. Rogers assisted on negotiations for a joint venture in Australia, establishing an ‎import arrangement in South Korea, planning the construction of a production facility in India, and advised special ‎purpose acquisition corporations. From 2008 until he established Rogers Consulting, LLC, Mr. Rogers served as ‎General Counsel for Miller Brewing Company and Miller Brewing International, Inc. where he oversaw major ‎litigation, managed regulatory compliance, and was the primary in-house counsel on several major domestic and ‎international transactions. From July 2008 to October 2016, Mr. Rogers served on the Miller Brewing Company and ‎Miller Brewing International Boards of Directors. From January 2012 to October 2016, Mr. Rogers served on the ‎SABMiller Holdings, Inc. Board of Directors. Since July 1, 2021, Mr. Rogers has served as a member of the Cardinal ‎Stritch University Board of Trustees. Additionally, since 2020, Mr. Rogers has served on the Bubler Bikes Executive ‎Committee and the Artworks for Milwaukee Corporate Governance Committee. Mr. Rogers holds a bachelor’s ‎degree in Government from Hamilton College and a Juris Doctorate from Syracuse University College of Law.‎